Care Computer Coaching, Inc.

Name: Care Computer Coaching, Inc.
Address: Huntington, NY, 11743, US
Telephone: +16313797121

We can also help with your web design and development needs. We provide personal coaching based upon your skill level and needs. We can help you become more comfortable and answer your questions regarding basic computer skills, the Internet, email, social networking, computer file management, photo management, word processing, virus protection, and more. In addition to developing individualized co

More photos, less memory. Click | Jim Gaffigan

09/28/2024

https://youtube.com/shorts/NjlwUmhX_B4?si=nNYYraP6aKTa9WPp

More photos, less memory. Click | Jim Gaffigan THE PRISONER is an album only release streaming now on your favorite audio streaming platform. I will be releasing additional clips from THE PRISONER. Foll...

07/26/2023

The only good news about Elon Musk renaming Twitter "X" is that everyone who might care about it (and a few people who don't) will talk about it for a few days.

That said, a verb is a terrible thing to waste. The verb "to tweet" is woven into the fabric of the English language (and about 80 other languages, too). I tweet. You tweet. He/She/It tweets. We/You (plural)/They tweet.

Let's examine the new branding. Present tense: I X. You X. He/She/It Xes. We/You (plural)/They X. Past tense: all forms, "Xed." Future tense: all forms, "X." (Of course, this is a hypothetical conjugation, as "X" is not an English verb.)

Moving on. There are many different definitions of the word "brand." Ask 20 marketers and you'll get 40 different answers (each valid, BTW). At its most basic level, the job of a brand is to help people quickly identify and associate a product or service with a specific expectation. To an accountant (and the IRS), the value of a brand is quantifiable; it is an intangible asset reflected on a balance sheet as "goodwill," and brands can be worth billions.

So… how much of Twitter's $44 billion purchase price was goodwill? What was the brand worth? How much did Elon overpay because I tweet, you tweet, he/she/it tweets?

Asked differently, how much value has been destroyed by this rebranding? We may never know. Depending on the day (and whom you ask), Elon is the richest and one of the smartest people in the world. Who are we to question his wisdom?

I just went looking for Twitter in my open Chrome tabs. It took me a few seconds to find it. No familiar bluebird favicon, just a very ugly black and white X. Then, I Xed about my segment on Good Day NY this morning. It doesn't quite roll off the tongue.

When you read this on X, please re-X it. My X followers will appreciate it. Like I said, for a marketer, a verb is a terrible thing to waste.

"A Verb is a Terrible Thing to Waste"