The xchange Approach

There's a pattern we keep seeing in the retreat world.

The leader creates a powerful experience. Real breakthroughs happen in the room and participants leave changed.

And yet the business doesn't reflect the impact. Pricing is based on venue costs and number of days. Revenue is inconsistent and there's no pathway for what happens after the retreat ends.

It's not a reflection of the leader's skill.

It's a gap between the transformation they create and the business model supporting it.

That's why we're thrilled to host Sheri Rosenthal on April 8th. Sheri is the founder of Wanderlust Entrepreneur and one of the most sought-after retreat business strategists in the industry. She's planned over 1,000 retreats and helped more than 25,000 coaches and entrepreneurs build retreats that sell out and pay the bills.

Together, we'll explore:
→ Why retreats are becoming the most powerful trust-building tool in business, especially as AI floods the content landscape
→ The common reasons retreats underperform financially
→ How to design a retreat as a complete client journey, not just a standalone event → What a real retreat revenue pathway looks like in actual numbers

Wednesday, April 8th | 12:00–1:30 pm ET | Free

If you lead retreats or you're planning your first one, this conversation is for you. Register here: https://vist.ly/4x4fa

A few years ago, Jon was invited to design and facilitate a global gathering for the HeartMath Institute — an organization whose research helps people build coherence between the heart and the brain.

Hundreds of their practitioners and leaders came together in Tulum, Mexico.
And instead of walking on stage and explaining why their community mattered, the founders did something unexpected.

They asked a single question:

“Why does the world need our community right now?”

Then they invited everyone in the room to turn and share their answers.

That moment changed the energy of the entire event.
Because community isn’t built by what we say.
It’s awakened by what we ask.

🎥 Here’s the full video: “What It Really Means to Build Community”
👉 https://vist.ly/4hpau


community building | transformational leadership | experiential learning | group facilitation skills | culture design | conscious leadership