Pennebaker

The brand didn’t stop at print. It came to life digitally.

Animated scribbles, punchy headlines, and thoughtful pacing guide visitors through the site the same way a great coach guides a client — with clarity and momentum. We also built out a social template system flexible enough for new coach hires, announcements, and everyday content while keeping the brand locked in.

Elevated. Approachable. Built to move people forward.

This was a data-intelligence concept with a mystical twist. Fun, textured, slightly otherworldly. With its light-bursts and neon-glow, this direction was too whimsical for the overall theme, but like all good explorations, it pushed the work forward.

is where these explorations live. Sometimes they make the cut. Sometimes they just make the next idea better.

Nine started as a scrappy energy services company, combining the resources of major players with the agility of independents. As they evolved from service provider to product innovator, their brand needed to evolve with them.

Collaborating with the Nine team, we refined their position and visual identity to highlight their focus on precision engineering, advanced technology, and strategies that enhance well production and efficiency.

We created a dynamic visual identity with crisp, mechanical brand elements along with bold, kinetic typography. The introduction of a vibrant color palette, updated photography, and a collection of engineering-inspired textures captures Nine’s tech-forward, innovative spirit.

On this National Punctuation Day, we celebrate the personalities of punctuation. Are you a bold exclamation point, a curious question mark, or a list-loving colon? See which punctuations fit the Pennebaker team, then tell us yours!