Optimum Security Professionals (OSP) is a start-up security firm offering an extensive line of security and personal protection services. The firm consists of three principal officers with a combined industry experience of over 40 years. The company was formed to take advantage of the significant weakness and inadequacies in local, regional, and national security and protection companies in terms
of professionalism, quality, and customer satisfaction. OSP will be created as a Texas Limited Liability Company based in Harris County. The firm will be owned and operated by its principal investors. Our primary office will be located in Houston, Texas with satellite offices in San Antonio, Midland, Beaumont and Dallas, TX. Our firm’s primary target market will be the Houston Metro Region, with a focus market segment within our geographic market that will include residential/commercial facilities, personal protection for high profile, high risk, individuals, and security consulting and training services. Industry competition comes in several forms, typically defined by firm size and scope of service line. Our most significant competition will be small to mid-sized agencies that operate in a narrow market of the Houston Metro Region. We have identified four competitors that are considered closely matched to our firm based on size and service line. However, none of the competitors analyzed in this business plan, or otherwise, offer the extensive line of services that our firm offers, nor are they client-centric in their market approach. OSP will capitalize on the significant weakness of our direct competitors to establish our firm as a market leader. There are also large, well known security firms such as US Security Associates, G4S, Securitas, etc. These companies are generalist in nature and do not focus on a niche market. Furthermore, they tend to employ agents who have limited experience, suffer from high turnover rates, and are focused on servicing a high volume of clients. As a result, these larger competitors tend to take a “mass production” approach towards the industry and lack customer focus in their service delivery. Each partner brings a specific area of expertise to the firm and together, these three owners create an extremely experienced and well-balanced team. They are founding OSP to formalize the security and personal protection services they offer and to bring a fresh perspective to the security and protection industry. OSP will be managed by its working partners and will hire key management personnel as is appropriate to their growth projections and marketing strategies.
