HexaGroup

Recognition starts before the pitch.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Lee Feliciano, President of New Use Energy & Principal of SolarCapital LLC, to discuss how branding, product design, and real-world credibility shape perception in the portable power industry.

Most companies underestimate how much packaging communicates.

The case. The logo. The materials. The form factor.

All of it tells the customer who the product is built for.

When professionals see equipment cases associated with sensitive gear, military tools, or film production.

They instantly understand the positioning.

That’s not accidental branding. That’s strategic association.

And the strongest B2B brands understand something important:

Recognition compounds. You show up consistently enough at conferences.

People start recognizing the logo before they remember the conversation.

🎧 Listen to the full episode on: https://na2.hubs.ly/H05Js1h0
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Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H05Jryx0
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Emergency response builds real brands.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Lee Feliciano, President of New Use Energy & Principal of SolarCapital LLC, to explore how mission-critical portable solar power is reshaping disaster response, film production, military operations, and global energy resilience.

Brand awareness in B2B isn’t always about direct sales.

Sometimes it’s about credibility before the conversation even starts.

When people search your company, what story do they find?

For some brands, it’s polished messaging. For others, it’s proof.

Being active on LinkedIn and social matters because buyers validate trust long before they ever reach out to you.

But the real differentiator is having an origin story people remember.

Not “we sell portable power.”

“We were there after disasters.”

“We powered critical operations when infrastructure failed.”

“We showed up when traditional systems couldn’t.”

That positioning changes everything.

🎧 Listen to the full episode on: https://na2.hubs.ly/H05JrTZ0
__________________________________________
Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H05JrD60
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