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AI is no longer a future conversation in ecommerce, it is already changing how decisions are made every day inside growing brands.

For Episode 2 of Ecommerce Exchange by VirVentures, we are joined by Jaimin Dholakia.

Jaimin brings a unique dual perspective as the CTO at Ergode and the founder of Ecomsellertool, giving him deep, hands-on experience in building and scaling ecommerce systems while also solving real operational challenges for modern D2C brands.

Hosted by Jeremy Lukas, MBA, this episode continues our AI in Ecommerce series, where we focus on how AI is actually being applied inside ecommerce businesses today, beyond buzzwords and theory.

In this conversation, we will explore practical insights around how AI is influencing ecommerce operations, team structures, automation, and decision-making inside growing brands.

If you are building in ecommerce, this is a conversation worth tuning into.

Drop your AI + ecommerce questions in the comments 👇

Prefer to stay anonymous? Submit here:
👉 https://docs.google.com/forms/d/e/1FAIpQLSemdaGAJq9ukoRRRBoq-Bo_GZoj475J5Nngu8P0Cx8xgTfKNA/viewform

🗓️ Submit by May 25, 2026

#2026

Everyone is talking about AI in ecommerce right now, but very few are breaking down what actually works inside real D2C businesses.

That is exactly why we started Ecommerce Exchange by VirVentures 🚀

This is the very first episode of our new series on AI in Ecommerce, where we sit down with operators and decision makers to understand how AI is actually being used in ecommerce today, beyond the hype.

Hosted by Jeremy Lukas and featuring Shivendra Pratap Singh, this episode is a practical, no-fluff conversation for founders and ecommerce teams.

We cover:
• What to automate first with AI in a D2C brand
• How AI impacts retention and repeat purchases
• Whether AI is improving paid ads or making them more competitive
• Useful AI tools vs pure hype
• What still needs human judgment in ecommerce
• How brands can stand out when AI is everywhere

If you are building in ecommerce, this one is worth your time.

🎥 Watch the full episode here:
https://youtu.be/ELJqu2vZAFw?si=cjQl6cXyLwL2PsVH

And if you have questions around AI in ecommerce, drop them in the comments. We will try to cover them in upcoming episodes.

Ecommerce looks simple on the surface.
A few clicks, a quick purchase, done.

But behind every step, there is a journey most people never notice.

Let us turn it into a small challenge 👇

𝗔𝗰𝗿𝗼𝘀𝘀:
1. A place where choices quietly wait before commitment
2. A moment when intention turns into action
3. A gentle push that turns maybe into yes
4. A symbol that speaks before words ever do

𝗗𝗼𝘄𝗻:
5. The final doorway between intent and ownership
6. When something returns, but the experience stays
7. A signal sent out, hoping to be seen by the right eyes
8. Where promises are packed and journeys begin

Each line hides a word we use every day in ecommerce.

How many can we spot without guessing?

Drop your answers in the comments and let us see who gets them all right 👇

#2026