Entertainment Industry Veteran, Jorge "Chamito" Alcala, Launches New Promotions Firm MYTHNIGHT
Top Houston entertainment marketing professional starts new firm specializing in nightclub and event promotions
Produce and promoted weekly nightclub events. Produce and promote after concert VIP events with recording artist. Preparing and managing budgets for various events. Develop incentives to drive
up sales, marketing and customer relationships. Work with vendors and sponsors to host consumer tasting events. Planned and negotiated media buys, including TV, radio, print and digital. Implemented and evolved high-impact strategies to target new business opportunities and new markets. Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. Launch and manage promotion teams. Worked with various vendors creating promotional programs to increased brand awareness. Building good client and sponsor relationships. Houston, Tx., Dec 3, 2012/Press Release/ ~ Entertainment industry veteran Jorge "Chamito" Alcala announced his departure from Impresario Houston (Impresario Live & Impresario Latino) to focus his full attention on the launch of a new entertainment and promotions firm, MYTHNIGHT ENTERTAINMENT, LLC (http://www.mythnight.com), offering brand marketing, venue and nightclub hosting, special events, and coordinating promotions for djs, entertainers and large concerts. "As someone who's promoted the most successful nightclubs and theme nights in Houston, I couldn't be more excited about this new venture," said Alcala. "I have a vision of mythical proportions that stems from my passion, the support of my peers and the vast marketing knowledge and resources that my team is providing. My goal is to make MYTHNIGHT synonymous with excitement." "This new chapter in my career is time driven and will firmly establish my legacy in Houston's entertainment arena." Jorge "Chamito" Alcala brings a wealth of experience to this new venture with nearly 20 years in the industry as an executive, venue and concert promoter, manager and previous nightclub owner. Prior to MYTHNIGHT, Alcala was partner at Impresario Houston where he was instrumental in building the Impresario brand, overseeing numerous night club openings and events, including the groundbreaking Beso Series at House of Blues. Mythnight Entertainment is officially operational and is currently promoting the following nights and nightclubs:
thrusday:
SET HOUSTON
