Optidge

AI is changing how content gets made, but it’s also changing what people actually trust. In this week’s episode of The Digital Marketing Mentor Podcast, we’re joined again by Purna Virji, who returns for a second conversation with a lot more context and a new role as Applied AI Strategy Lead at LinkedIn.

She and Danny dig into the intersection of AI strategy and executive content, and why human storytelling is becoming even more important, not less, as automation scales.

🎙️The episode is live now at https://optidge.com/podcast/113-purna-virji-executive-content-playbook/

Most agencies talk about wins. This blog is about a mistake. In our latest post, Danny Gavin shares a real PPC failure involving lost leads, broken notifications, and the lessons that still shape how we manage campaigns today.

We also cover:
👉 Common PPC gaps we still see
👉 Why CRM feedback matters
👉 The systems every lead gen team should have

Read the full blog: https://optidge.com/learning-from-ppc-mistakes-optidge-challenges/

Continuing our series highlighting the campaigns recognized as finalists in AMA Houston’s Crystal Awards, we’re excited to spotlight Oasis Tile.

This campaign focused on helping a specialty tile brand compete in a search landscape dominated by major national retailers. Through a conversion-focused SEO strategy and high-intent collection pages, the team helped turn organic search into a meaningful revenue driver for the business.

A good reminder that SEO isn’t just about rankings. It’s about helping the right customers find what they’re actually searching for.

Sometimes the campaign isn’t the problem. Sometimes the leads are there, and nobody’s getting them.

This week, we’re dropping a new blog about one of the biggest PPC mistakes we’ve made, what it taught us, and the systems we built afterward. Because great marketing teams aren’t the ones that never fail. They’re the ones that learn fast.

Keep an eye out this Wednesday! 👀