Deep Gray

Tour de Houston isn't a cycling race, but take a look at the rows and rows of participants on the starting line on event day and tell me these aren't riders who take cycling seriously.

Suited up, kitted out, game faces on. This multi-length annual event brings out riders of every skill level - fresh off the training wheels to weekend pavement thrashers.

In 2025, when tasked with creating a new logo for the event, I kept all of this mind. This event needed a logo that was fun and authentically Houston and needed to wrangle in some loose elements such as the City Seal and a headline sponsor placement.

Mockups of stickers, jerseys, helmets, and signage helped make sense of how the two versions of the logo could work and pairing them with visuals of intense and fearless riders ready to take on the challenge - suited up like astronauts with stars and light streaks streaming overhead - helped check the boxes for appealing to both the aspiring and the seasoned rider.