Trill Multicultural

Trill Multicultural is excited to be working with Birkenstock in the coming months. Birkenstock has been deeply rooted in reliable craftsmanship and comfort since 1774. Together, we’ll create bold retail experiences that enable customers to walk freely, breathe deeply.

Reimagining the sneaker launch experience through digital immersion. TRILL Multicultural produced the New Balance M1000 launch in Miami for Foot Locker, transforming ArtXSpace into a futuristic playground of sound, visuals, and storytelling.

The experience harnessed large-format projections, interactive installations, holograms, and VR technology, bringing the M1000 story to life through boundary-pushing visuals and immersive storytelling.

With Latin trap heavyweight Eladio Carrión at the center, the night merged music, culture, and design into an unforgettable expression of heritage and innovation.

Originally released in 1999. Reintroduced for a new era.

Client/Program Architects:
director of marketing,
community marketing manager, Miami, Foot Locker
Frank Leake, marketing manager, New Balance

Production and Creative Agency:

Team TRILL:



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Venue:


Virtual Reality:


Talent:

Happy National Girls & Women in Sports Day! Here’s a look back at past Foot Locker activations, showing how the power of sports unlocks her limitless potential.

Foot Locker Clients:
Director of Marketing
Kristen Mosley, Director of Sports Marketing
Manager, Sports Marketingmikeyc Community Marketing Manager
Community Marketing Manager
Community Marketing Manager

Agency:


Camera:
(Los Angeles)
(Phoenix)

Sports Community Outreach:swindle