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11/25/2025
Revenue Funnel: Real Clarity Builds Real Momentum
Most business owners think their funnel’s doing fine. That’s until the numbers start slipping and no one can tell them why.
It’s not that their teams are blind or their agencies are lazy. It’s that most people around them are too close, too cautious, or too focused on what they’re doing to say what really needs to be said.
So the leaks go unnoticed.
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08/27/2025
Every customer touchpoint is a stage; own the spotlight. How often do I see companies leave certain touchpoints to chance and not plan it as a deliberate part of their brand’s story.
When we first started talking about internet traffic in the mid-1990s, people would often share how many HITS they had. We quickly realized that connecting these numbers to actual people was a challenge. Do you remember what HITS stood for? How Idiots Track Success.The same principle applies when we look at numbers in a spreadsheet. FMRI research shows the analytical part of our brain tends to override the empathetic part. While business is undeniably about the numbers (which is why I co-founded an analytics association and am still working on a business intelligence platform), we must continue to remind ourselves that long-term business success is ultimately about empathy and relationships.
08/08/2024
This is worth listening to
The Private Equity Playbook | Service Excellence In this episode, Todd discusses private equity and explains some key concepts you must understand about the industry.
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