Marketing Refresh
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Marketing Refresh, founded in 2009, works directly with business leadership teams responsible for growing their revenue. Our clients either don’t have their own marketing team, or need to complement their in-house talents with a more specialized skill set. Marketing Refresh develops digital marketing strategies and execution plans prioritized around business goals. Executives and business owners d
In a lot of B2B teams, sales and marketing still live in two different worlds.
- Sales is out building relationships.
- Marketing is running campaigns and chasing lead goals.
The break happens when neither side really sees what the other is doing. That’s when you start hearing:
“Marketing isn’t sending us the right leads.”
“Sales ignores everything we send.”
In this B2B Marketing Methods conversation with Danny Gavin, we talk about how simple transparency between sales and marketing changes the whole picture.
🎧 Watch the clip to hear how Danny explains it.
05/29/2026
This is the time of year when a lot of marketing leaders quietly ask themselves:
“Are we confident in our strategy…or are we mostly hoping it's the right one?”
A mid‑year check doesn’t have to be a giant exercise. But it is worth pausing long enough to look at:
- What’s clearly moving pipeline
- What’s busy but not effective
- Where sales and marketing still aren’t aligned
- What you’re willing to stop doing in the back half of the year
If you haven’t had that conversation yet, it might be time.
And if you’d like a structured way to work through your questions, our team can help you get there.
https://tinyurl.com/3wfw8jdz
05/22/2026
Most CMOs aren’t looking for an agency that can do “everything.”
They’re looking for a partner who can:
- Bring clarity when things feel noisy
- Push back when ideas don’t support the strategy
- Connect the strategy to sales and revenue
If your agency relationship feels like a never‑ending request list instead of a strategic partnership, it might be time to reset what you’re asking for.
See how things can be different!
https://tinyurl.com/4tsr3dks
Marketing your brand in highly regulated industries can feel like walking a tightrope.
In this clip from the B2B Marketing Methods Podcast, Jason Lee (VP at Exponent) breaks down how he uses social media to build credibility with business owners -- without triggering compliance issues.
If you feel like rules have been holding you back, this conversation is a useful look at how to move forward with confidence.
05/15/2026
A lot of marketing plans look good on paper, but don’t really match how the business sells.
If your team sells through relationships, complex deals, or long cycles, a channel‑first plan can leave sales wondering what marketing is doing for them.
A better place to start is the strategy:
“How do we sell?”
Then: “How can marketing support each step?”
When your plan is built around the real sales process, with a clear system tying CRM, website, campaigns, and reporting together, it’s much easier to see which activities are helping and which ones are just adding noise.
If you’re not sure that connection is clear, a Quick Audit can help you see where your company's system and the strategy are out of sync.
https://tinyurl.com/3wfw8jdz
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1334 Brittmoore Road, 1000M
Houston, TX
77043
Opening Hours
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| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
