Media Masters

Canceling over coronavirus: Should your event go on? - Ragan Communications Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? Either way, it’s not just...

Why you should address the coronavirus with employees - Ragan Communications The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their ...

Scary guy... good message.

4 easy ways to make your messages warm, personal and authentic - Ragan Communications Employees (and customers) can smell phony corporate baloney a mile away. Prioritize compelling, emotional imagery, and give user-generated content a try. If the goal of internal communication is to engage, empower and influence employees, then communicators must create content that stirs emotions. E...