Click and Create

10 Search Engine Facts You Need to Know

1. 93% of online experiences begin with a search engine.
2. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
3. 81% of people perform some type of online research before making a large purchase.
4. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
5. 75% of people never scroll past the first page of search engines.

Did you know that Google has given local businesses a way to compete with the big brands by outranking them in local search?

6. 72% of consumers who perform a local search visit a store within 5 miles of their current location.
7. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
8. 78% of location-based mobile searches result in an offline purchase.
9. 18% of location-based mobile searches result in a sale within one day.
10.
As of 2015, more searches are done every day on mobile devices than desktops.
Credit to Search Engine Journal and Search Engine Watch for Stats.

So what does this all mean?
a. Search Engine Optimization (SEO) is critical to success.
b. Creating quality engaging content is more important than ever.
c. Your website MUST be mobile friendly.
d. Every local business needs to have a website that is optimized for local search results.

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