Ranch Rite

https://www.npr.org/2020/11/20/936603967/farmers-are-warming-up-to-the-fight-against-climate-change

Farmers Are Warming Up To The Fight Against Climate Change Several big farm groups, traditionally hostile to environmental regulations, are now working with environmental advocates in support of farmer-friendly actions to reduce carbon emissions.

https://www.forbes.com/sites/jefffromm/2020/11/18/farming-is-striving-for-net-zero-impacts/?sh=209b36045500

Farming Is Striving For Net Zero Impacts Mature brands are often innovating to keep up with the changing times and help the planet as a whole. Think of an innovation flywheel that includes not just consumer need states but also environmental, social and internal stakeholder need states.