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12/02/2021
Why a Creative B2B Cannes Lion couldn’t have come at a better time
Why a Creative B2B Cannes Lion couldn’t have come at a better time The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond...
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