Bullseye Strategy

The strongest H2 plans start with a sharper mid-year conversation.

By June, the surface-level numbers tell part of the story. The deeper signals around pipeline quality and where budget produced real outcomes are where the next two quarters get shaped 📍

If a real mid-year audit is on your roadmap, let's build one together → https://bullseyestrategy.com/contact-us

Rankings reports are showing one story, while AI Overviews are telling a different one.

A page that holds position one for a target keyword can still be entirely missing from the AI-generated answer sitting directly above the organic results, and most SEO and AEO measurement frameworks haven't caught up to how quickly AI citation selection has moved away from traditional ranking signals.

What's shaping AI citation selection right now:
🔍 Content structured for retrieval, with clear answers and scannable formatting that AI systems can easily parse and pull from
🌐 Off-site authority signals like mentions and citations across credible domains, which often carry more weight than on-page optimization alone
📊 Specificity over surface-level coverage, since AI models tend to pull from pages that answer questions with concrete detail rather than broad summaries

We track AI citation presence across Google AI Overviews, ChatGPT, Perplexity, and Claude alongside traditional rankings, so clients have visibility into the full picture of where their content is showing up and where it isn't. The teams seeing real performance gains in 2026 are the ones measuring both as connected indicators of the same outcome.