Sandy Creative

All those ADHD and mental health educators who helped me understand myself, that's what changed my life.

I'm a designer, not a therapist. I can't do that work directly. But I can build brands for the people who do. So that the right person finds them in the right moment.

Jumping on the Logo Archive trend that's been making the rounds among designers — just the mark, stripped back in B&W.

I added the color version because look how much personality and emotion it adds to each mark. 🤯

What I notice looking at all of these together is that they don't look corporate. They look like personal symbols, small illustrated marks with a story behind each one.... and that's intentional.

The founders I work with are real, personality-driven, often neurodivergent or building something in the emotional wellness or coaching space. Their audience is looking for someone who genuinely gets them, and a warm personal visual language builds that feeling before a word is read. A sleek tech-company mark does the opposite for this audience.

Every logo I work on goes through a full strategy session before I open any design file. Then a noun list I build from everything I know about that person — symbolic objects tied to their specific values, their personality, the people they serve. Then sketching. Then refining.

None of these are industry defaults. All of them mean something specific to the person whose brand they live in.