SMASH - Senior Care Summits

Your CRM knows:
• How long prospects take to move in
• Which family members influence decisions
• What behaviors predict conversion
• Which leads are quietly moving closer to a decision

Yet most teams use it as a digital filing cabinet. Not a growth engine.

The next competitive advantage in senior living isn't getting more leads. It's getting smarter about the leads you already have.

The organizations that learn to spot behavioral patterns before competitors do will make better decisions, spend less on acquisition, and convert more prospects.

The data is already there. The question is whether anyone is looking for the signal.

Be part of the discussions at SMASH: https://hubs.ly/Q04n3F240

What if your biggest sales challenge isn't your team... it's your process?

Too many deals are lost before the real conversation even begins.

At SMASH 2026, sales expert Jonny Holsten, founder of BridgeSelling™ and author of Fix Your Broken Sales Calls, will show you how to build a repeatable sales process your entire team can execute with confidence.

You'll learn how to:
✔️ Create a coachable sales playbook
✔️ Raise close rates through a proven framework
✔️ Build consistency without sacrificing authenticity

Whether you're leading a sales team or working directly with prospective residents and families, this session will give you practical strategies to improve performance and drive results.
If you're ready to stop winging it and start winning, you won't want to miss this one. 💥

Find more on the agenda: https://hubs.ly/Q04n6WwF0

The way prospects find senior living communities is changing fast.

AI-powered search results, Google Search Overviews, and conversational search engines are increasingly influencing decisions before someone ever visits your website.

The question isn't whether search is changing.
It's whether your marketing strategy is changing with it.

At SMASH 2026, Kent Lewis will break down 7 practical strategies senior living marketers can use to improve local visibility, strengthen trust signals, and generate more qualified leads in an AI-first search landscape.

If local search is part of your growth strategy, this is a session you won't want to miss. 💥

60–80% of the buyer journey now happens before your sales team ever speaks to a prospect.

Families are researching:
• AI-generated search results
• Online reviews
• Reddit threads
• Facebook groups
• Competitor websites
• Your reputation

…long before they ever fill out a form.

That means your marketing team is no longer just generating leads.

They’re shaping decisions before contact even happens.

At SMASH 2026, one of the biggest themes is this shift:
From lead generation → to decision influence.

Because in today’s market:
The brands that build trust before the tour are the brands that win.

Senior living sales and marketing leaders can’t afford to think in silos anymore.

The buyer journey already changed.
The question is whether your strategy has.

Discover what's working this year in Vegas: https://hubs.ly/Q04j4Z2t0