Kelly Design Company

"What the heck is email" Ad from 1977.

A logo is not a brand.
It’s not even close.

👉 The logo lives inside your visual identity.

👉 The visual identity lives inside your brand identity.

👉 And your brand identity lives inside your brand.

Your brand is your reputation…. And if we are honest that reputation is built by others.

Branding is a continuous process… it isn’t a launch.
It’s the long game of earning belief through evidence.

Funk it up today

Discover the genius behind one of hockey's greatest logos. This rare print shows the conceptual evolution of the Hartford Whalers emblem, designed by Peter Good in 1979. From simple "W" sketches to the iconic blue whale tail over green "W"—with a hidden "H" in the negative space—it symbolizes Connecticut's maritime roots and team spirit. Though the Whalers moved to Carolina in 1997, this timeless design lives on in throwbacks and fan hearts. Good, who passed in 2023, created a logo hailed as sports' best for its clever simplicity.