Fraudlogix

We had a blast connecting with clients and friends, old and new, at . Thanks to everyone who stopped by our booth to learn how our IP Block Data Feed stops fake clicks, installs, leads, and sales.

Read and subscribe for more top stories in tech: https://hubs.ly/Q01DgkLC0

Via MediaPost
◾ Industry urges FTC to reject ad tech regulation
◾ White House tackles algorithmic discrimination (Wendy Davis)
◾ Meta launches paid verification for Facebook, Instagram
◾ ISBA/PWC report reduces unknown ad spend (Laurie Sullivan)
◾ Ad cost inflation to decelerate globally this year (Joe Mandese)

Via AdExchanger
◾ Trade Desk touts UID2 and OpenPath success (James Hercher)
◾ Imagining a world with Google divesting GAM (Allison Schiff)

Via Digiday
◾ Ad tech closures lead to unattractive SSP business (Ronan Shields)

Via Bloomberg
◾ Google's $168B ad revenue at risk in Supreme Court (Emily Birnbaum)

Via Marketing Dive
◾ Microsoft, Google AI race shifts search power (Peter Adams)
◾ Publicis Groupe's bets pay off with strong growth (Aaron Baar)

Via Adweek
◾ EU telecom giants get green light for joint platform (Stephen Lepitak)

Push Back Against Proposed Regulations, The Trade Desk Thrives, and SSPs Struggle Ad industry groups are urging the Federal Trade Commission to reject a law professor's request to regulate online programmatic advertising in ways that could restrict companies' ability to serve ads to people based on their activity across sites. (Wendy Davis/MediaPost)

Breaking down the numbers, it's alarming to see that the rate in Vietnam reached 24% last quarter. This highlights the ongoing challenge of ensuring a secure and transparent landscape. Stay informed and take proactive measures to protect your campaigns from .

See how other countries compared: https://hubs.ly/Q01B468Q0

8% of mobile traffic from Thailand was a result of . Low compared to others, but still important to protect your ad campaigns.

Stay informed and stay protected from : https://hubs.ly/Q01zg3R80

Take a look at the top stories making headlines in 2023:

Via Adweek
◾ Twitter's new buyers and Safari's ascendance (Trishla Ostwal)

Via Reuters
◾ TikTok bans spread to more US states (Paresh Dave)
◾ US House Admin prohibits TikTok (Moira Warburton)

Via AdExchanger
◾ CTV transparency problem: the blockbuster-era law
◾ Ampersand automates addressable TV planning (Alyssa Boyle)
◾ Google's first ad product: Performance Max (James Hercher)

Via Digiday
◾ Marketers scratch heads over 2023 (Kimeko McCoy)
◾ 2022 global media rankings by ad spend

Via Marketing Dive: Digital & Online Marketing News and Tips
◾ Strong consumer support for ads in streaming (Jessica Deyo)

Via MediaPost
◾ Nielsen launches 'One' (Wayne Friedman)

Via The Drum
◾ Meeting the emerging 'ethical consumer' (Jenni Baker)

Read and subscribe for more: https://hubs.ly/Q01xlsDs0

Twitter's New Buyers, Safari's Rise, TikTok Bans and More The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its o...