Fanatically Digital

OpenAI is rolling out conversion-optimized campaigns in ChatGPT Ads starting June 5th. This is a big deal since it moves ChatGPT ads from brand awareness into true performance marketing territory. We're watching this closely at FD because early movers on new ad platforms often see the best CPAs before competition drives costs up.

https://ift.tt/acKARDM

ChatGPT Ads Conversion-Optimized Campaigns OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.

Honest question for small business owners:

Do you actually know which marketing channels are driving your best customers?

Not your most clicks. Not your most impressions. Your best customers — the ones who spend the most, come back, and refer others.

Experian’s 2026 Digital Trends Report just confirmed what we’ve been telling clients for years: businesses with strong first-party data systems are crushing it on targeting, personalization, and measurement.

The gap between businesses that track properly and those that don’t is becoming a canyon.

Here’s the uncomfortable truth: most SMBs are still making six-figure marketing decisions based on vibes and vanity metrics.

You don’t need a massive budget to fix this. You need:
• Clean GA4 setup with proper conversion tracking
• CRM that actually gets used
• UTM parameters on everything
• Monthly review of what’s working vs. what feels like it’s working

The businesses that own their data own their future. The ones relying on platform reporting alone are flying blind.

Here is an article from a while back about using actual sales data to improve ad performance. https://buff.ly/XkVqS1U

What’s your biggest measurement challenge right now? Drop it in the comments — genuinely curious.

Google Ads - Build Your Funnel as Goals - Fanatically Digital Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong goal to optimize their campaigns

I am seeing something interesting is happening in marketing.

AI-generated content is everywhere. Every business can now produce blog posts, social updates, and email campaigns at scale. The tools are incredible.

And audiences are tuning it out. I talk with my gown kids, (20s and 30s) and they can't stand the AI content.

Brands that lead with authenticity and a genuine human voice are outperforming those pumping out generic AI content. People can FEEL the difference, even if they can't articulate it. Even if they think it's AI, it's dead to them.

This doesn't mean AI is bad. We use AI tools every day at Fanatically Digital. But we use them to amplify human expertise, not replace it.

The winning formula we're seeing:
→ AI handles research, drafts, and data analysis, verify my assumptions
→ Humans bring experience, opinion, and a genuine voice
→ The combination beats either one alone

If your marketing reads like it could have been written by anyone for anyone — it's probably not connecting with the people you actually want to reach.

The irony of the AI era is that being genuinely human is now your competitive advantage.

What's your experience? Are you seeing more engagement with authentic content vs. polished-but-generic stuff? Drop your thoughts below 👇

Google quietly started killing FAQ rich results this month.

If your SEO strategy relied on those expandable FAQ snippets to grab extra real estate in search results — that's done. Google is phasing them out in three stages, and phase one already hit on May 7th.

Here's what SMB owners should do right now:

1. Don't panic-delete your FAQ pages. The content still has value for users who land on your site.
2. Shift that structured data effort to other rich results that still work — review stars, how-to markup, local business schema.
3. Focus on the content itself. Google's AI Overviews are pulling from well-structured, genuinely helpful content. Write for that.
4. Check your Search Console. If you saw a traffic dip in mid-May, this is probably why.

The businesses that adapt fastest win. The ones waiting for their "SEO guy" to notice will wonder why leads dried up.

We've been updating client strategies since the announcement. If you're not sure where you stand, that's worth fixing.