Waypost Marketing

Recently, the Upstate’s HubSpot User Group (HUG) gathered to explore HubSpot’s new Answer Engine Optimization (AEO) tool.

We enjoyed connecting with fellow HubSpot users both face-to-face and virtually as we dove deeper into how AI is reshaping search visibility. Through a live demo and thoughtful discussion, we explored how the new AEO tool is helping brands to improve their presence among engines like ChatGPT, Perplexity, and Gemini.

We're already looking ahead to our next HUG meeting, where we'll be joined by a special guest from HubSpot. Stay tuned for more details.

Want to attend next time? Join the group: https://hubs.la/Q04lK0x00

As part of World Learning Week, we’re diving into one of HubSpot’s newest tools: AEO.

More and more users are turning to AI platforms and summaries rather than traditional search tools. As AI continues to change the way users search for information, AEO (Answer Engine Optimization) is becoming an increasingly important part of digital strategy.

HubSpot’s new AEO tool helps brands understand how they’re showing up across major answer engines through visibility tracking, competitor analysis, citation insights, and tailored recommendations. The best part? The tool has access to your existing CRM data from the first step, meaning that, rather than starting from scratch, you begin with real data that informs valuable brand visibility insights.

Read our full blog to learn more about HubSpot’s new AEO tool: https://bit.ly/4vnKHmV

HubSpot Academy’s World Learning Week is here.

World Learning Week serves as the perfect opportunity to learn new skills, connect with others globally, and make a real impact. During this week, every certification, course, or eligible playlist completed triggers a donation to global education charities. You can even join live learning events to learn more about tech, innovation, and industry topics.

Ready to make a difference? Register here: https://bit.ly/4o51nx5