The Trade Group

The Trade Group

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In business since 1986, The Trade Group is a full-service event marketing company best known for its award-winning exhibit designs and event production. Collaborate with a partner who listens and believes in your brand and creates award-winning events, exhibit designs, and environments that generate unprecedented returns. Make lasting impressions.

The 8 Best Times To Build A New Custom Trade Show Exhibit 06/02/2026

Timing matters when building a new exhibit. Here are eight of the best moments to invest in a custom booth without rushing decisions.

The 8 Best Times To Build A New Custom Trade Show Exhibit By creating an experience-led environment tailored to your new offering, you grab people's attention and facilitate meaningful conversations in ways that aren’t possible through other marketing channels.

The True Value of Trade Show Leads vs. Other Leads 05/05/2026

Not all leads are created equal. Here's the true value of trade show leads and how they compare to other marketing channels.

The True Value of Trade Show Leads vs. Other Leads There’s a stark contrast between how you approach, qualify, and convert a trade show lead vs. a lead from, say, a Google ad. There are also distinct differences in conversion rate, lifetime value, and cost per lead.

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Address


2900 Genesis Way #100
Grapevine, TX
76051

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5am
Friday 8am - 5pm