Western Sign Systems

When designing your storefront signage, it’s recommended that you research your market ahead of time so that you clearly know your client base. This will give you the best possible chance of reaching as many people as possible.

Different colored neon signs don't all include neon gas. Neon produces a reddish color, which is also the most popular color in signs. Other gases and combinations of gasses are used for other colors from blue and gold to white.

Essentially, the typeface you choose can make the difference between a good and a bad sign. Text that is too bold or bright will be hard to read and distracting, but those that are too light will cause the text to fall into the background, making it difficult to read as well.

Have you ever wondered where the term "hanging out your shingle" comes from? A "shingle" was an old time wooden roofing shingle. It was first used as a business sign during the early 1800s, often by professionals like barbers or dentists who worked out of their homes.

Don't forget that every sign you order for your business doesn't have to be elaborate. In certain cases, it's okay to affix a sign to the window with suction cups.

Most storefronts require at least two signs, and some need many more. No matter how many signs you need, it’s important to keep your message consistent across all your signage. Choose the same colors, logo, and fonts so it’s easy for your customers to recognize your brand.

If you're having a non-illuminated sign added to your business, consider the possibility that you might want to illuminate it in the future. This way your customers are able to see your store at all hours of the day and night when your sign is lit up, shining brightly to attract potential business.