The C2 Group

Another year, another reason to celebrate these incredible people. We are proud to have them on the C2 team.

Thank you for showing up and making this place better every day. 🎉

New chapter incoming for C2.

We're moving into a new suite (same building), and the construction is underway. The space is taking shape and the team is ready to call it home.

More to come when the dust settles.

Predictive AI and generative AI are not simple variations on the same thing. They work differently and require different inputs.

Predictive AI draws patterns from historical data to forecast outcomes. Generative AI (like LLMs) constructs new outputs from a retrieval layer connected to your content environment.

Many AI integration decisions treat these two as interchangeable early on in the evaluation.

The governance of the content your AI uses should not be a downstream consideration. It is a precondition to success.

We published a piece this week that lays out the mechanics: how LLMs work, what RAG does, why ungoverned content environments produce unreliable outputs, and where organizations should focus before they sign a contract.

Link in the comments.

Best of luck to the C2 team attending inVest48 this week!

We are looking forward to hearing the conversations on the platforms people are evaluating, specifically why previous investments failed to land, and what has to change to make the next one work. If that's the conversation you're in, come say hello!