Dairy MAX

From short-term sales opportunities to long-term reputation work, dairy checkoff efforts help keep dairy in front of consumers.

Hear from Colorado dairy farmer Ashley Edstrom on why that collective work matters to her farm and the future of the industry.

See how we are driving demand at https://www.dairymax.org/dairy/checkoff-successes

The Dairy MAX team provided social media training for the current U.S. Dairy Education & Training Consortium cohort in Clovis, New Mexico, in early June. As a part of the training, cohort members practiced making their own short-form videos for social media advocating for the dairy industry.

Thanks for the quick facts, Amber, Hannah and Jacquelyn! Plus, those yogurt parfaits look pretty delicious.