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I Hired a Salesperson When I Needed a Marketer | Hiring Mistake #4

I was swamped with client work and burned out on doing sales. So I hired a salesperson.

Logical, right?
Wrong.

Sales was not the problem. Marketing was. I did not have enough leads coming in. So this person sat there, collected a salary, and closed nothing. Because there was nothing to work with.

I was hiring based on what I did not want to do anymore - not what the business actually needed to move forward.

That is one of the most expensive hiring mistakes you can make. And I made it more than once.

Before your next hire, ask yourself one honest question: what position will actually move this business forward at the stage I am in right now?

This is Mistake 4 of 5. Watch the full video for all 5.
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