Dr. Oldsmobile theme was one of Oldsmobile's most successful marketing campaigns in the early '70s, it involved fictional characters created to promote the wildly popular 442 muscle car. 'Dr. Oldsmobile' was a tall lean professor type who wore a white lab coat. His assistants included 'Elephant Engine Ernie' who represented the big block 455 Rocket engine. 'Shifty Sidney' was a character who could
be seen swiftly shifting his hand using a Hurst shifter. 'Wind Tunnel Waldo' had slicked back hair that appeared to be constantly wind blown. Another character included 'Hy Spy' who had his ear to the ground as he checked out the competition. The Dr. Oldsmobile campaign with its classic horror movie vibe of a mad scientist creating a monster for the street was so visually arresting that it remained powerful in black and white, which also stayed true to the Hollywood era it was depicting. Post Image
Submitted beneath the exaggerated characters, smoke and vintage laboratory props were detailed specifications regarding Oldsmobile'’s W-Machines. The combination of comprehensive powertrain and chassis engineering and lots of horsepower wrapped in a stylish and modern-for-its-era A-body made the 4-4-2 a hot contender for attracting the performance-craving 1960s youth market. Post Image
Though all of the automakers of the era used specific concepts in their advertising, you have to admit, this one is pretty outrageous (in a good way) even for the late 1960s. Can you recall other car manufacturers’ ad campaigns that were as eccentric as this one?