Visionkit Studio

What happens when you want to bring the personality and charm from an existing coffee brand out to street corners and sidewalks? Bright color combinations and cheeky copywriting, that’s what.

When Form & Function Coffee came to us with the goal of peeking interest from all the foot traffic at their four locations, we started brainstorming on all the ways to do that, while introducing a fresh look to their marketing assets. The best part was jotting down a million different phrases that communicated their tone and humor and narrowing it down to four bold, simple, clear, and impressionable lines.

Anytime you see one of these you have to go in and get a coffee... that’s the rule.

Our busy bee Summer was kicked off with an in-studio shoot for our friends at - a footwear technology company based in the PNW. We built a full basement set on one side of our studio, and a lab/therapist’s office on our c*c, all while our clients got to hang out in our lounge upstairs, watching all of the action happen. 

We had an absolute dream of a crew and cast to bring this story to life, and we can’t wait to flex it in front of all of our friends and fans. Until then, enjoy this cheeky BTS!