Bergner Consulting

Consumers are ready for Direct-to-Consumer. The technology has never been more accessible. But can Brands get the economics right?

"Good direct-to-consumer economics target customer lifetime value at double the customer acquisition cost."

Read some interesting insights from McKinsey & Company on how to effectively evaluate DTC. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/dtc-e-commerce-how-consumer-brands-can-get-it-right

DTC e-commerce: How consumer brands can get it right Consumer brands need to make DTC economics feasible and the customer experience seamless.

With 2020 quickly approaching, maybe it’s time to be thoughtful about your strategy.

How will you evolve your strategies to reach your goals?

Here are three tips to help get you started:

1. Personalization. Leverage technology to make connections with your customers and give them the experience they want.

2. Context. Make your posts, ads, and content relevant to the platform. It takes more time, but the investment will be worth it.

3. Connection. Share your mission, story, and the intended impact of your products or services. Build your brand and truly connect.

#2020

Didn’t think selling the entire .ORG domain registry was possible. 🤔

But good advice for non-profits to renew for 10-years as they can technically change the price to any amount they’d like.

Internet world despairs as non-profit .org sold for $$$$ to private equity firm, price caps axed Sale comes within months of DNS overseer pushing through controversial contract change

“Google will generate over $102.4 billion in net digital ad revenue this year. Google is expected to account for 31.3 percent of the global digital ad market. Facebook is No. 2, at 20.5 percent.”

Interesting read from Bloomberg

Churning Ad Machine Drowns Out Google’s Troubles The best business model the internet has ever seen is still humming.

Make sure to take time to reflect on your success while learning from failure.

It always seems impossible until it’s done.