First Watch

First Watch

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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Photos from First Watch's post 10/28/2026

Vote for your fave 😍👇

10/27/2026

🥞 CINNAMON CHIPS ARE BACK 🥞 Our Holiday Menu is here, and yes, that means our beloved Cinnamon Chip Pancake Breakfast is back for a limited time.

Also returning: Double Crunch Breakfast Tacos 🌮🤤 And don’t get me started on our all new Truffle Bacon & Brie Hash, Caramel Apple Cinnamon Roll and Prickly Paradise fresh juice 😍

So what are you ordering first? 👇

🥓 Truffle Bacon & Brie Hash
🍏 Caramel Apple Cinnamon Roll
🌮 Double Crunch Breakfast Tacos
🥞 Cinnamon Chip Pancake Breakfast
🍐 Prickly Paradise

10/25/2026

Need to know. Tell me 👇🥞

10/23/2026

10/27 👀

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Telephone

Address


944 Dawsonville Highway
Gainesville, GA
30501

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Other Breakfast & Brunch Restaurants in Gainesville

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✨ Kairos Café | Gainesville, GA ☕ Coffee brewed fresh daily 🌮 Chilaquiles, burritos & more Mexican breakfast dishes 📍1870 Atlanta Hwy STE E

Big Bear Cafe Big Bear Cafe
893 Main Street SW
Gainesville, 30501

Dunkin' Dunkin'
1191 Thompson Bridge Road
Gainesville, 30501

America’s favorite all-day, everyday stop for coffee, espresso, breakfast sandwiches and donuts. Order your Dunkin’ faves via the drive-thru or order ahead of time with the Dunkin’...

Dunkin' Dunkin'
504 Queen City Pkwy
Gainesville, 30501

America’s favorite all-day, everyday stop for coffee, espresso, breakfast sandwiches and donuts. Order your Dunkin’ faves via the drive-thru or order ahead of time with the Dunkin’...

Huddle House Huddle House
1920 Jesse Jewell Pkwy
Gainesville, 30501

Huddle House is your neighborhood diner serving delicious meals, cooked to order.

Tupelo Honey Southern Kitchen & Bar Tupelo Honey Southern Kitchen & Bar
2207 Limestone Ridge NE
Gainesville, 30501

Tupelo Honey in Gainesville, Georgia serves chef-inspired Southern food & drinks.

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