Scott Turnmeyer

People don't visit governments. They visit destinations.

What if we've been thinking about tourism all wrong?

I think it's time to stop asking who should run tourism and start asking how Warren County and Front Royal can build something neither could build alone.

👇 Read my latest thoughts:
https://www.scottturnmeyer.com/blog/framework-growing-tourism-front-royal-warren-county

Something doesn't add up.

Shenandoah National Park continues to welcome more visitors every year...

So why are many downtown businesses seeing fewer people walk through their doors?

I dug into four years of local visitor data, compared it with conversations from Main Street businesses, and looked at what it might be telling us about tourism in Front Royal.

The answer isn't what you might expect.
Check out my article and please share it with your friends and family.
https://www.scottturnmeyer.com/blog/more-park-visitors-less-downtown-traffic-front-royal

Have we been measuring tourism success all wrong? Do we even measure?

Most communities celebrate one number: visitor count.

But what if that's one of the least important metrics?

If we want stronger local economies, thriving small businesses, and destinations people actually remember, we need to start measuring something much bigger.

Read more:
www.scottturnmeyer.com/blog/measuring-tourism-and-destination-success-beyond-visitor-numbers

Most people think tourism is about marketing.

I don't.

In fact, I believe that's one of the biggest misconceptions about the future of Front Royal and Warren County.

If we're serious about growing our local economy, we need to start talking about the visitor economy in a completely different way.

I share why in my latest article.

👇 Read it here:
www.scottturnmeyer.com/blog/front-royal-warren-county-visitor-economy