Imprint Designs NY

Are you still looking for the perfect promotional product for your business?
For almost 30 years Imprint Designs has been helping clients with all of their corporate and personal stationery, invitations, and promotional needs.
Our hands-on, creative approach is personalized for every client. No matter the size or scope of project, the finished product is a custom design that reflects a unique brand and image.
Let us put our design expertise to work for you!

Contact us at [email protected] or 917-442-1629 We’ll be happy to discuss your vision and needs, answer questions, and provide suggestions and solutions.

Combining Print and Social Media for a Complete Marketing Strategy

Historically, businesses have operated print and social media marketing campaigns separately – What benefit would there be from combining the two or promoting one via the other? This archaic way of thinking is not the way forward and businesses are now looking at ways to combine both social media and traditional print media to create a powerful overall marketing strategy.

The Reach of Social Media
Social Media as a marketing tool is extremely powerful with the potential to reach hundreds of thousands of customers 24 hours a day. Create a business page on Facebook, share interesting stories on Twitter, post product displays on Instagram or even show design ideas on Pinterest. The possibilities are varied and if implemented correctly, social media can gain huge amounts of exposure and interest in your business.

The Quality of Print Media
Print media on the other hand may not have as far a potential reach, but it in turn allows for more targeted and direct marketing to specific demographics or regions. It allows you to reach your true customers, not just fans and provides a true return on investment. Catalogs, leaflets, brochures, business cards, special offer flyers – All of these can be printed in high quality and give potential customers a physical reminder of your business and something they can touch or interact with. Cleverly designed print media can create brand awareness and allow a company to easily reach their targeted market.

How can you Combine the two Effectively?
With the potential power of both marketing strategies, it makes sense to take their best parts and combine them together to create an effective and unique overall marketing strategy for your business. How can you do this? What ingenious ways can you use to your benefit?

One simple way could be to add links to your social media pages on your printed media – This could be a simple “Like our page” graphic for Facebook for example, or it could even be a competition where the 1000th person to like your page wins a prize. Ensure that all your printed material references your social media outlets in some way to further generate interest and exposure.

Another method could be to advertise access to exclusive content on either media. For example, you could advertise a special offer or a discount on a flyer, which is only available to customers who like your page. Or alternatively you could add a form on your social media page that allows people to request an exclusive brochure to be delivered to their address. Use one form of media to advertise the other, and give your customers a reason to interact.

Combining print media and social media marketing is by far more effective than just concentrating exclusively on one. There are many ways such as the simple ones described above in which you can implement a combined strategy – Use their strengths, be brave and try bold new ideas.

If you can think it, we can ink it!

Just give a call 917-442-1629 or e-mail [email protected] and we’ll take care of everything

Everything You Need to Know About Politely Dealing with Estranged Family Members at Your Wedding

You thought long and hard about extending a wedding invite to the relatives you had a falling out with and haven't spoken to in months, maybe even years. You'd wondered if inviting them would help resolve the feud? Would not inviting them make matters worse? In the end, you chose to invite them, but you're not eager to see them on a day that's supposed to be about love and unity. Following are some common-sense answers to questions you might have regarding how to treat these guests on your special day.

Do I greet them like any other guest?
Yes. Doing otherwise will likely call attention to the situation. The thing you're going to want to avoid at all costs is a rehashing of what went wrong. Your wedding is a happy day, and negativity and stress have no place there. As you'll do with a majority of your guests, giving a friendly hug and a "thanks for coming" is a perfectly fine greeting.

Should I pretend they're not there?
You asked them to come to your wedding—why would you then ignore them? It's not like you have to spend the entire reception with them but don't overlook their table. That would be rude and fuel any existing bad feelings.

Where should I seat them?
Wherever it makes the most sense, just as you'd do with other guests. Seat them with other relatives they get along with. If they're in a battle with the whole clan, seat them with non-family members at a table that's not close to the other family members.

Should I try for a reconciliation?
Not at the wedding! That's your day and you'll be too swept up in all the things on the agenda to have the time or interest in facilitating a peace treaty. Put that on your post-honeymoon to-do list instead.

Imprint Designs has been doing specialized invitations & party planning for all of those special events for over 25 years no matter what the occasion.
If you can think it, we can ink it!
917-442-1629 e-mail [email protected]
Just remember the Printing Printcess can get it all done for you with the wave of a wand

Top 13 Factors for Choosing an Event Venue

Possibly the most important decision an event planner can make that will affect the outcome of your event would be the venue that you choose. Yes, cuisine and entertainment are also important factors, but the venue sets the scene; dictates many choices related to the event; and influences the experiences of your guests probably more than any other factor. Not only will the venue influence many decisions and affect attendees' experiences, but it also consumes a large portion of most event budgets, adding more pressure to making the right decision. Event professionals on LinkedIn were asked what they would consider the most important criteria for choosing a venue for their events, and here are the most frequent responses.

1. Budget - Cost is often the main factor people use when considering or ruling out venues, and of course the price tag of renting out the venue must fit within your event budget.

2. Space specifications - This would include things like space/room capacity (including lobby and exhibitor space if you are planning a meeting or convention); load in/out amenities; and technical capabilities (like lighting, electrical, A/V, etc.).

3. Day/time availability - This factor almost goes without saying, but it's a good rule of thumb to have several day/time options in mind (or at least be somewhat flexible with day/time of the event) before you start reviewing venues so you don't immediately limit the number of venues you can consider.

4. Appropriateness for type of event and client goals - This may be the most subjective feature listed here, but it may well be the most important. And it first requires you to know precisely the needs and goals of your client so you can match up a venue with those specifications.

5. Security - An often overlooked but very important factor, this includes not only a venue's security personnel but also things like security doors and limiting venue access to only guests/attendees (because who really needs event crashers).

6. Other groups using the venue at the same time as your event - If you are planning a sit-down conference with speakers, you probably don't want a loud wedding reception next door disrupting your event. So make sure any simultaneous events at the venue (or even nearby) won't conflict with or interrupt yours.

7. Customer service - Not only does the venue need to be responsive to your needs prior to the event, but it also needs to have adequate support staff on site during the event to respond to the needs and requests of you, your staff and your attendees.

8. Travel convenience - The location of the venue needs to be conveniently located for your attendees and within a reasonable distance so as not to require excessive travel; otherwise your attendance may suffer.

9. Parking and proximity to transportation options - On-site or nearby parking options for your guests are important (and cost of parking for your guests can be a deciding factor here). In addition, proximity to airports and public transit is also important if you have many guests who aren't driving their own car to the event.

10. Accessible for persons with disabilities - This would include ramps, elevators and other amenities for those guests with physical disabilities as well as seniors who aren't as mobile.

11. Nearby amenities and entertainment options - Attendees often need or want to partake in fun activities outside of the main event, so finding a venue that has entertainment and recreation options in house or nearby can be critical to your attendance numbers.

12. Reputation - Ask other event planners and vendors regarding their experiences with the venues you are considering. In addition, look at online reviews in forums and on sites like Yelp, Wedding Wire and Trip Advisor to round out your assessment of a venue's reputation and track record.

13. Vendor restrictions - Some venues have a list of exclusive vendors that they will allow to perform work in their venue, so make sure if you are using outside vendors that you can bring them into the venue and that the venue will amicably work alongside them

This album shows the variety of invitations that Imprint Designs offers. Contact us @ 917-442-1629 or drop us an email @ [email protected] about your next event