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If your skin feels more reactive, tight, or irritated this summer - this is exactly why.

Heat breaks down your skin barrier, the layer that keeps moisture in and irritants out. And sweating pulls water from the surface faster than most people realize. You feel wet, but your skin is actually dehydrating underneath.

Two simple rules that make a real difference:

→ Apply your moisturizer within 60 seconds of coming inside. That's when your skin absorbs it best.
→ In summer, apply 3–4 times a day instead of just morning and night. Your skin is losing moisture faster than usual.

Save this post so you have both rules when you need them. And if you have questions about what works best for sensitive or compromised skin in the heat, drop them below.