Bristol Development Group

🚀 Apartment marketing is evolving fast, and 2025 brought some game-changing trends that will shape the future of leasing. Multi-Housing News and our very own Lisa Gunderson break down the 3 biggest strategies every multifamily professional should know:

✨ Generative Engine Optimization (GEO): Optimizing content for AI-powered search engines like ChatGPT and Google Gemini.
🤖 Chatbots: Smarter, more natural AI bots that capture leads after hours and boost conversion rates.
🎥 Video: Authentic walkthroughs and short-form clips that let prospects “feel” the community before visiting.

👉 Dive into the full article here: https://www.multihousingnews.com/the-3-biggest-apartment-marketing-trends/

Take a look inside our newest project in Knoxville, TN. Church + Henley is open!

https://www.knoxnews.com/picture-gallery/money/business/2023/06/26/church-henley-apartments/12169014002/

Our very own Lisa Gunderson talking about marketing mistakes you don't want to make.

https://www.multihousingnews.com/6-common-digital-multifamily-marketing-mistakes-and-how-to-avoid-them/?fbclid=IwAR21af3ROll4i1ejLjTWYNuQOCLwRT4xFFbutYDfj2r14rXztP05eIVqIPg

6 Common Digital Multifamily Marketing Mistakes—And How to Avoid Them Mistakes happen, but they can impact both your occupancy rate and your bottom line. Here's how to avoid them.

Two of Bristol's own will be sitting on a panel at the 2022 Nashville Commercial Real Estate Summit. This will take place Wednesday, July 20th!

Home | 2022 Nashville Commercial Real Estate Summit - July 20, 2022 2022 Nashville Commercial Real Estate Summit by REjournals on July 20, 2022. Renaissance Nashville Hotel, 611 Commerce Street, Nashville, TN 37203. Register now, and learn more!