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Why are they naming winter storms now?
Deductible drama around named storms

Another reason people opposed naming winter storms had to do with named-storm deductible clauses in insurance policies. These clauses stipulate that an insurer can charge a higher deductible than normal once a weather event becomes a named storm.

Though this fear proved groundless with respect to winter storms, it still applies to hurricane and wind damage coverage. Many named-storm deductible clauses work by requiring a deductible that’s a certain percentage of a home’s value—anywhere from one to 10 percent—instead of a fixed dollar amount. That means instead of paying a $500 or $1,000 deductible, a house that’s insured for the U.S. average of $161,100 would shell out $16,100 if their named-storm deductible was 10 percent.