Datafeedwatch

The DataFeedWatch team recently attended PPC Live and Hero Conf.

And what an amazing week it was in Brighton!

We went with a few key goals in mind:

🔵 Connecting with our fantastic DataFeedWatch customers like Midsummer Agency - it was a real pleasure meeting you in person!

🔵 Meeting new faces in the industry and expanding our network

🔵 Deepening our knowledge with the incredible presentations, in order to better serve our customers

And what did we take away (besides the good weather the team seemed to bring back home with them)?

So much!

First of all, it's clear that AI is the current buzzword in PPC, with nearly every presentation touching on it.

Pablo Otero especially enjoyed the brilliant talk by Holly Kelly of Anicca Digital on feed optimization at Hero Conf, and we were thrilled when DataFeedWatch was mentioned as a leading solution. Thank you!

Michal Hanusniak also found the presentations to be inspiring. For example, David Peranic's (of Scoreminds) talk on how to scale PMax campaigns while fighting the sensitivity of tROAS. He illustrated this through a case study about how it's important to balance data-driven targets while also being agile, all while keeping performance at desirable levels.

Beyond the sessions, the energy was fantastic! Insightful conversations with industry experts were had, as well as some great after-hours networking.

We came to learn and connect, and that's exactly what we did!

Did you also attend? Comment with your highlights, we want to hear them all.

Do you know what things to avoid when optimizing your product feeds? 🙅

Here are a few:

1. Using the same feed "as is" for every advertising channel
2. Using the same product set for every channel
3. Only advertising parent products
4. Only including mandatory attributes

Check out the rest here:

12 mistakes to avoid in data feed management 12 feed management mistakes that can cost you time, wasted ad budget and missed opportunities. See how to navigate them for greater PPC success.

Noticed that your Google Shopping campaigns aren't getting any impressions, or just aren't performing how you'd like them to?

It's time to troubleshoot!

Some common reasons for Shopping ads that aren't working are:

- GMC account issues
- Going against Google Shopping policies
- Unoptimized product feeds.and more!

Check out this article for more reasons why your ads might not be working and helpful solutions:

Google Shopping Ads Not Working: 10 Reasons and Fixes Read our guide to troubleshooting Google Shopping campaigns and learn how to overcome common challenges that can prevent Google Shopping ads from showing.