eLEND Solutions
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(dba eLEND Solutions) is a privately-held automotive FinTech company focused on 'deal generation' solutions that power transactional digital buying experiences for the retail automotive industry. The platform specializes in digital credit, identity, and finance solutions for remote and in-store shoppers, designed to accelerate conversions of digital end-to-end purchase experiences concluding with
Fraud doesn’t announce itself. It hides in plain sight.
Dealers across the country are facing more of it often without realizing it until the losses hit.
This isn’t about “if” it happens. It’s about how often.
We’re running a short survey to understand how fraud is hitting stores like yours and what it’s really costing.
✅ Takes 3 minutes or less
✅ 100% anonymous
✅ Enter to win a $500 Visa Gift Card (winner selected November 2025)
Take the short survey 👉 https://lnkd.in/genJepQT
10/15/2025
Attention Dealers:
Is fraud a rare event or a growing threat at your dealership?
Every store has a story. Every missed catch risks five-figure losses and fines.
We want to hear from leaders like you to put real numbers behind the problem.
Its 100% anonymous. No store names, no tracking.
And as a thank you for your time, you can opt in for a chance to win a $500 VISA gift card.
Take The Survey👉 https://www.surveymonkey.com/r/FZ3GYS5
🚗💡EV Trivia Time!
Think you know which non-Tesla EV is topping the charts in 2025?
👇 Drop your guess in the comments and come back tomorrow to see if you nailed it—we’ll post the answer below!
08/29/2025
They thought they were pre-approved. They weren’t.
It wasn’t a lender-backed approval. It was a pre-qualification marketed to look like one.
That’s the kind of disconnect that wrecks trust, stalls F&I, and sends buyers walking.
Here’s how to stop it before your next deal.
👇 Link below to learn more:
https://elendsolutions.com/blog/how-soft-credit-pulls-are-saving-fi-from-pre-approval-chaos/
Most of us think we’re quoting “real” payments. The data says otherwise.
A new study shows less than 2% of dealer-quoted payments line up with actual lender approvals. That gap costs deals, cuts into gross, and chips away at trust.
The bigger issue? It’s not just about the money. it’s about momentum. When numbers shift late in the process, customer confidence drops and F&I attachment rates take the hit.
Our Founder and CEO, Pete MacInnis, recently sat down with Jim Fitzpatrick on CBT News to break down why it’s happening, how it’s hurting stores, and what it takes to fix it.
👉 Watch the full interview here. https://www.cbtnews.com/new-study-finds-dealers-struggle-with-accurate-payment-quotes-pete-macinnis-...
08/11/2025
You’re tracking credit apps. But are you tracking what happens next?
Most dealers measure volume. Few measure follow-through.
The right credit KPIs reveal where deals stall, handoffs break, and ROI slips away.
If you only measure the start, you’re missing the story.
Where’s the leak in your credit flow?
👇Read the full breakdown at the comments.
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Website
Address
27442 Portola Parkway Suite 100
Foothill Ranch, CA
92610
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
