There are a multitude of Web Design companies in every corner of the US; but what differentiates a good Web designer from a phenomenal Web design company? Is it just design skills, is it state of the art software, or is it having the unique ability to deliver exactly what the client wants? If the following conditions are met, It is rarely the agency's fault that a business fails! Prior to engageme
nt, we interview the client in exactly the same way they interview us. Our success is based on their success, their failure is our failure. Syntax declines as many engagements as it takes on, usually because the client cannot clearly define their goals & objectives or if Syntax cannot meet the client's objectives based solely on budget. In 2017, Web design & digital marketing are now hand in hand aspects of the perfect online presence, no different to a stable and everlasting marriage, entirely without fault or flaw. A business will not achieve success just because it has a Website, in today's market, a business needs a coherent online presence which includes, but not limited to the following components. Website. Mobile Website. Social Media. Listings. Reviews. An online presence, has and will always have a significant impact on Web marketing efforts. It’s not just about making it pretty, it’s about functionality and ultimately the user experience. A successful Web presence starts here. What is the budget? What are the goals & objectives? Who is the target audience? How will visitors find the site? What is the value in search engine optimization, SEO? How long will visitors stay on the site, (site stickiness)? How likely are visitors to return to the site? How do we capture and maintain a relationship with the visitor? How often do we need visitors to buy or register to make the project viable? Does the business have Social Media? Do they have all of the required Social Media to be visible to their market? Is there visibility to all of the businesses Social Media pages? Is the business submitted to all of the Listing data providers in order to
achieve visibility for local search, online citations, review sites, directories,
social sites, search engines, GPS services and many more. Does the client have customer reviews? How simple is it going to be to generate customer reviews? Does the client have bad reviews? Once these questions have been answered and goals agreed upon, the design, structure and construction of all of the component parts of the deliverable are commenced. Syntax clients have historically been through multiple marketing agencies, web development companies and online pioneer consultants with limited success. Regular client communications, updates of the project status, newsworthy stories, announcements and constant topical social media posts keep the client excited and engaged during the project's development through to completion. Syntax strongly believes that this is one of the primary reasons why client retention rates are above industry averages. While no business is turned away from an initial consultation, Syntax currently operates mainly in the automotive industry, serving auto repair shops, and automotive part stores. Our goal is to be regarded as a leader in our industry with team members having the required knowledge of the industry they are serving, Syntax is now rapidly moving towards being seen as the experts in the automotive field for marketing online presence and Web design.