Wild Rivers Gift Shop & Interpretive Center

Wild Rivers Gift Shop & Interpretive Center

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Taxidermy mounts, animal, habitat, forest resources and history exhibits.

07/02/2026
Photos from Wild Rivers Gift Shop & Interpretive Center's post 06/26/2026

CELEBRATING Don’t wait to DECORATE
25% off all red, white and blue

A wild plan for success at Nature’s Water Park 06/05/2026

A wild plan for success at Nature’s Water Park A Florence County business gives visitors access to one of Wisconsin’s Wild Rivers.

06/04/2026

THEY ARE HERE!!!! Have you ever floated the Oxbow? Or are you going to this year? Come get your well earned souvenir. Great gifts for the family float. Variety of colors.

05/08/2026

Spoke to the president of Blue Ox Trail Club and the Blue Ox Trails are open.

Photos from Wild Rivers Gift Shop & Interpretive Center's post 04/29/2026

They are here! Come grab a shirt and pick up your trail passes. We have both Wisconsin and Michigan passes.

04/22/2026

The Wild Rivers Interpretive Center is hosting local artist Brynn Worple, as our next Featured Artist. This is a rotating exhibit designed to introduce our residents and visitors to area artists who capture the beauty of our Wild Rivers, lakes and forests.

Brynn’s pieces are displayed in front of the waterfall mural at the Interpretive Center located at 5628 Forestry Drive in Florence at the intersection of US 2 and Hwy 70. Hours are 9am – 4pm Monday through Friday and 9am-3pm on Saturdays starting May 2nd.

The Wild Rivers Interpretive Center provides local and state-wide tourist information for visitors through a variety of brochures, guides, maps and advice. It contains exhibits suited to all ages explaining the natural resources and history of our unique “Wild Rivers” area. There are many fish, mammal, and bird mounts to observe including a full-body albino buck mount. The Center also contains a gift shop selling educational books, t-shirts, souvenirs, puppets, and other outdoor related gifts and décor.

Photos from Wild Rivers Gift Shop & Interpretive Center's post 04/14/2026

LOOK what’s coming!!! Countdown 10 days!
Various color options. Exciting!!!!

04/03/2026

The next free monthly Outdoor Education program will be Tuesday, April 14th at 6pm on Trout Fishing the Pine and Popple Wild Rivers. Chris Collier, Great Lakes Program Manager for Trout Unlimited will discuss trout movement and fishing opportunities from spring through fall.

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5628 Forestry Drive
Florence, WI
54121

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm
Saturday 9am - 3pm