PrintComm - Print, Direct Mail & Integrated Solutions

Response rate alone no longer tells the full story in direct mail.

Advanced marketers are increasingly benchmarking:
• cost per acquisition
• incremental revenue by segment
• customer lifetime value
• time-to-response
• cross-channel engagement lift

The goal isn’t simply measuring activity — it’s understanding contribution across the customer journey.

This article breaks down the performance metrics sophisticated marketers are tracking beyond traditional response rates.

👉 Read the full article on

Benchmarking Direct Mail Performance: The Metrics Advanced Marketers Track Beyond Response Rate | PrintComm For years, direct mail performance was judged primarily by one number: response rate. But for advanced marketers, response rate alone no longer tells the full story. Modern direct mail programs operate inside complex, multi-channel customer journeys where performance is influenced by timing, targeti...

📬 In a volatile digital economy, marketers are looking for channels they can actually count on — and direct mail is stepping back into the spotlight.
As digital advertising costs fluctuate, algorithms shift, and online attention becomes harder to earn, direct mail offers something different: credibility, visibility, and measurable engagement.

Today’s direct mail campaigns are smarter than ever — powered by data, personalization, automation, and digital integration like QR codes and personalized landing pages. The result? A marketing channel that helps brands cut through the noise and build stronger customer connections.

This recent Forbes article does a great job explaining why more marketers are bringing direct mail back into their strategy mix. 👇

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How Direct Mail Can Win Back Marketers In A Volatile Digital Economy Is direct mail making a comeback? Learn why marketers are returning to direct mail as digital advertising becomes less predictable.

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PrintComm is looking for an Accounting Manager to join our growing team!

If you’re detail-oriented, thrive in a fast-paced environment, and want to be part of one of the fastest-growing direct mail and print companies in the country, we’d love to hear from you.

Apply today and grow your career with PrintComm 👉
https://printcomm.com/company/careers/accounting-manager/

🇺🇸 This Memorial Day, we pause to remember and honor the brave men and women who made the ultimate sacrifice in service to our country.

Their courage, dedication, and sacrifice protect the freedoms we enjoy every day. Today, we reflect with gratitude and remember those who never made it home.

From all of us at PrintComm, we thank the heroes who gave everything — and the families who continue to carry their legacy forward.

Wishing everyone a safe and meaningful Memorial Day. ❤️🤍💙