SMARI Research

Consumer value isn’t just about performance. It’s about whether improvements feel meaningful enough to justify paying more.

In this month’s micro case study, we explored how research helped a household cleaning brand evaluate whether a product redesign could increase purchase intent, strengthen positioning, and support a premium price point.

The result? Clearer insight into how consumers define value and what drives confidence in a product relaunch. 🚀

Ready to define (or redefine) brand? Let’s discuss how SMARI can provide clarity and drive your brand’s growth

🔗: https://smari.com/

Happy St. Patrick's Day from your friends at SMARI!

This year, we’re celebrating St. Patrick’s Day a little differently by putting our pets front and center for “St. PETrick’s Day.” We asked our team to share their pets in their best festive green, and they definitely delivered! This crew is bringing all the good vibes. 🍀🐾

Happy National Leadership Day!

Today, we’re celebrating the journey of leadership at SMARI, from founder to next generation. Leadership isn’t just about carrying the torch; it’s about lighting the path forward and continuing to evolve with purpose, vision, and impact. 🚀

Watch the full conversation with CEO Katie Ittenbach and Founder Jim Ittenbach to hear insights on succession, growth, and what it means to lead into the future: https://youtu.be/Cflv_n3BTpQ?si=YnnHzEBeKaHP3UAe

How a Second-Gen Leader Made the Company Her Own How do you know when your successor is ready to take over?Katie Ittenbach, President & CEO of SMARI Research, and SMARI founder Jim Ittenbach join Scott Eck...

Last Friday, the SMARI team came together for a vision boarding session to reflect on who we are and who we want to become. We explored prompts around the words that define our team and workflow, as well as where we hope to be in the future, helping to shape our direction moving forward. We wrapped things up with wine and cupcakes to celebrate Wes’ birthday, making it a great way to end a busy week! 🧁🎉