Attention Digital

You can always spot a non designer by how large the logo is....

You're looking at a flyer or a social media post and something feels just a little bit off.

You might not be able to put your finger on it right away, but then you realize it. There is a giant logo sitting right at the top like a king on a throne, taking up half the screen. It is a classic move.

In the design world, we often joke that you can spot a non designer in seconds just by looking at how much space the logo occupies.

It is usually massive, and it is almost always plastered at the very top of the page.

If you have ever felt the urge to make your logo bigger, do not feel bad. Most people do this because they want to make sure the audience knows who is talking.

There is a fear that if the logo is small, people will miss it or the brand will lose its power.

But think of it like a party. If you walk into a room and shout your own name at the top of your lungs, people will definitely know who you are, but they probably won't want to talk to you. However, if you dress well, act kind, and have a great conversation, people will remember you and eventually ask for your name.

A logo is not the main event. It is more like a signature at the end of a very well-written letter.

Its job is to verify who created the message, not to be the message itself.

When you make the logo the biggest thing on the page, you are accidentally telling your audience that your ego is more important than the information they actually need.

Good design is about hierarchy. You want the viewer to see the most important thing first, which is usually a catchy headline or a beautiful image.

The logo should be the polite "brought to you by" at the end of the journey.

Professional designers love what we call white space. This is just the empty room around your text and images.

When you shrink that logo and move it to a corner, you give the rest of your design room to breathe.

A small, well-placed logo actually looks more expensive and confident.

It says that your brand is so established and your content is so good that you do not need to scream for attention.

When you are looking at a graphic in an editing tool, it exists in a vacuum. But on a platform like Instagram or LinkedIn, your profile picture and brand name are sitting right above the image like a built-in header.

It is redundant and takes up valuable real estate that could be used for your message.

If you keep the logo small and tidy, your whole graphic will instantly look more polished and professional. It is one of the easiest ways to level up your look without needing a degree in art.

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Attention Digital turns 7 today! 🎂🎂🎂

So grateful for every client who has trusted us, the team members that helped build something meaningful, and all the family supporting us behind the scenes.

Got a feeling that year 7 is going to be a lucky one.

Cheers to 7 and here's to 77 more!

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Every year on July 4th, we celebrate Independence Day. But it’s more than just a date on the calendar; it's a reminder that in 1776 our nation took its first bold steps toward freedom.

The Declaration of Independence told the world that they wanted a country where everyone had the right to life, liberty, and the pursuit of happiness. It wasn't just about breaking away from British rule; it was about creating a place where people could live with dignity and fairness.

The road to independence wasn't easy. The Revolutionary War brought hardships and sacrifices. But through it all, the determination and resilience of those early Americans shone through, leading to the birth of the United States.

As we light up the sky with fireworks and enjoy time with family and friends, let's remember the spirit of 1776. It’s a story of bravery, vision, and the unwavering belief in a better future.

This Independence Day, let’s celebrate not just our history, but the enduring values that continue to make our country special. Here's to the freedom, the dreams, and the spirit that define us as Americans.

Happy Fourth of July!

🖼️ Washington Crossing the Delaware, Emanuel Leutze, 1851
🖼️ The Death of General Mercer at the Battle of Princeton, John Trumbull, 1786

Visual storytelling is a powerful technique used in marketing and communication to convey messages, evoke emotions, and engage audiences through compelling imagery, videos, and graphics.

"A picture is worth a thousand words."

A single image has the potential to convey complex ideas, emotions, and narratives more effectively than a large amount of text.

Visuals have the ability to grab attention quickly and make a strong initial impression, enticing users to stop scrolling and engage with your content.

They can evoke feelings of joy, excitement, empathy, or even nostalgia.

Visual storytelling allows you to showcase your brand's personality, values, and unique selling propositions in a visually compelling way.

With the sheer volume of content being produced and shared online every day, standing out from the crowd is more challenging than ever.

High-quality visuals help your content cut through the noise and capture the attention of your target audience, increasing the likelihood of engagement and conversion.

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What even are New Year's Resolutions if we don't reflect on how we did? So we're grading our 2023 resolutions! ✏️ 🍎 🎒 Let's see how we did...

01. Attempt to correctly write 2023 on all dates. PASSED! Could be recency bias but I think we did pretty good here.

02. Stop getting distracted by the feed while working on social media. FAILED. Those dang algorithms are just like magnets! And how do magnets even work?!?

03. Create more short-form video content for TikTok, Instagram Reels, and YouTube Shorts. FAILED. Although I did follow a lot of new pages who are absolutely crushing this and learned a ton from them. So I'm chalking that up as a net positive.

04. Improve every aspect of our services and build on what's working. PASSED! Notched year 5 for the business and had easily our best year on all fronts. We've never provided more value or higher quality than now!

05. Spend more time with our furry friends. PASSED! So much snuggles. So much dog hair all over the place. Totally worth it.

How did you do with your 2023 New Year's Resolutions?

Dropping 2024's soon... 👀 🟠