Datarank

"Using the Path to Purchase analysis provided by DataRank, we were able to see where shoppers were finding joy in their shopping experience."

How Acosta Used DataRank To Recognize Shopper-Centric Opportunities The Director of Shopper Insights and Activation Strategy at Acosta talks about how using social data helped them recognize retailer opportunities.

Better social starts here. Are you all ready for the Bentonville FilmFest ? 🙋🏻 Here's a sneak peek at our contribution 🎁 to the VIP bags 🛍 🎉

We’ve selected a few features from our own social listening solution to showcase how marketers are taking a more active role in assessing, and managing their brand’s health over social.

How Social Listening Takes Brand Health Monitoring To The Next Level Marketers are using social listening to take a more active role in assessing, and managing brand health over social.

Successful marketing campaigns are rarely unique. We take a look at how Hamburger Helper won April Fool's Day in a very unexpected (but well received) way.

Watch The Stove: The Unlikely Social Media Success of the Hamburger Helper Mixtape How the Hamburger Helper Mixtape became an unlikely social media success story and won best brand campaign on April Fool's Day.

The weather is heating up, and so are the kitchens! We all know that daylight savings hours means grilling in the outdoors, but what else influences summer grocery shopping trends? We took to social media to find out.

Summer Foods That Influence Grocery Shopping Trends What do people like to eat during the warmer months? We used social media to uncover summer grocery shopping trends. What we found was surprising!

How to have your cake and eat it too. This new strategy for market segmentation will give your whole organization the freedom to get answers about customer behavior, attitudes, and needs.

The Flexible Market Segmentation Strategy That Grows Sales Traditional market segmentation strategy is changing for the better as social listening gives marketers the flexibility they need to get answers from data.