ABOVO

However you say it, you’re right. 🤟🏽 🧑‍🎨

A name does a lot more work than people think.
It’s how customers remember you.
How they search for you (remember: no one uses URLs).
How they talk about you when you are not in the room.
A good name can carry an entire brand. A bad one can immediately hold it back.
BetterFed Beef is a fun example. That brand name started as a conversation about what actually makes their beef different. The name ended up doing the storytelling before the first steak ever hit the grill.
We put together a blog that walks through how our naming and rebranding workshops work and why finding the right name is a lot more strategic than it looks.
Also included in this month’s update is a peek at what our team has been up to lately.
Give it a read here:
TeamAbovo.com/resources/business-naming-vegas/

This isn’t just a new logo. It’s a whole new glow.

When Radiant Homes started dreaming up their next chapter, they called us in to help make the brand match the build. They already had the craftsmanship. They just needed the cohesion.

We created a full brand identity that works across every touchpoint—logotype, color palette, typography, alternate marks, patterns, voice, and a guide to bring it all together. Now their site feels like their signage. Their truck decals feel like their business cards. The details align. The experience is unified.

This refresh wasn’t about reinventing Radiant. It was about making the outside match the inside.

Take a closer look at the full glow-up & see what else we've been up to:

Brand refresh + AI | ABOVO MARKETING This month, we’re putting the spotlight on some of our recent work with Radiant Homes, a team known for building creative, thoughtful, and dream-worthy homes. They’ve always had the craftsmanship and vision. Now, thanks to us, they’ve got a brand that shines just as bright (yes, pun intended).

This rental says F-A-R-G-O (literally).

Porterfield Place is a historic condo turned one-of-a-kind short-term rental. Our team worked with the owner to take the 120-year-old space and create something unforgettable.

Think: custom wallpaper, bold graphics, floral touches that climb the ceiling, and hidden letters that spell “FARGO” if you look closely enough.

The goal wasn’t to build another place to crash. It was to give guests a reason to stay, explore, and snap a few photos while they’re at it.

See the full transformation: TeamAbovo.com/projects/custom-wallpaper-airbnb-design/

Also in this month’s update:
• Reese joined us for a job shadow
• Ally took a field trip to Cows & Co Creamery (and came back inspired and full)
• Border States won big for a video we helped produce
• Andrew joined a roundtable with United Way of Cass-Clay Lead UNITED
• Jack wrapped up his summer internship with us and returned to the University of North Dakota

Explore it all here: TeamAbovo.com/resources/wallpaper-jacks-internship/