Hansen Public Relations

It's prime hiring season! 🤝 How does your organization announce new hires to students, staff, and the community?

If a new administrator is hired, consider publishing a press release to introduce them, share their background, and identify their responsibilities within the organization.

A press release can easily be disseminated through a mass notification system to email the School Board, staff, students, families, and local media on a predetermined, staggered schedule. If possible, include the new administrator's most recent professional photo so that stakeholders can put a face to a name.

❗️Don't forget to share the news on social media, as well! Posts on Instagram, Facebook, X, and the website can be published at the same time as the media is informed. ❗️

For example, a press release publication schedule may look like this:

- 10:00AM ➡️ School Board Members (and, when applicable, hiring committee members)
- 10:30AM ➡️ All Staff
- 11:00AM ➡️ Families (and, when applicable, students)
- 11:15AM ➡️ Local Media, Instagram, X, Facebook, and Website

Always communicate with the School Board first, followed shortly thereafter by staff. These stakeholders are key communicators for the organization - they are often the frontline for conversations about the organization and its happenings, so it is imperative they receive timely, transparent, and accurate news before the general public.

Concordia Student to Play for Matthew’s Voice Project in Upcoming Season of Live to Give MN

Moorhead, MN – (May 19, 2026) – Local college student, Lucie Schwankl, is set to play for Matthew's Voice Project in this summer’s Live to Give Minnesota games.

Schwankl, a junior at Concordia College, is one of 18 individuals selected to play in the tenth season of the weekend-long fundraising campaign. Contestants compete in a series of challenges to raise funds for their chosen charity, promote the charity’s mission, and educate the public on the impact the charity has on its community.

“I believe strongly that every human deserves basic necessities like clothing, education, and shelter,” Schwankl explains. “Matthew’s Voice Project supports homeless and at-risk youth in the West Fargo, Fargo, and Moorhead communities by providing them the necessities and advocacy they require to succeed in school and graduate. Their efforts have shown me how nonprofits are vital for not only an individual’s success, but a community’s as well.”

At Concordia, Schwankl is double majoring in social work and political science with a minor in women and gender studies. She is a native of Cottonwood, Minnesota and a 2025 graduate of Lakeview Schools.

FUNDRAISING EFFORTS

To participate in the games, Schwankl must raise an initial $800 by July 1. The more money a contestant raises, the more advantages they receive in the games. The final winner receives the total of all funds raised for their selected charity. At press time, Schwankl has raised more than $500 of the initial requirement through direct donations and by designing and selling Midwest-themed stickers.

Starting May 21, Schwankl will be auctioning off one-of-a-kind signed poetry prints by Lauren Mantis. A unique print will be posted to her Instagram - – at 8:00AM every Tuesday and Thursday through June 23. Bids will start at $10 and increase in $1 increments. Bidding will be open for 24 hours with bids being accepted in the comments. Once an auction is complete, the winner will be contacted via DM and their item shipped to them free of charge.

In addition to the Mantis prints, an auction for a poetry bundle from Michaela Angemeer will start at 8:00AM on Thursday, June 25 on Schwankl’s Instagram. Bidding will again be open for 24 hours and start at $20 and increase in $1 increments.

Those wanting to support Schwankl and her efforts to win Live to Give MN on behalf of Matthew’s Voice Project, may consider the following:

➡️ Submit an online donation directly at the link below
➡️ Submit a check donation with “Lucie Schwankl” in the memo line to: Live to Give MN, PO Box 172, Rogers, MN 55374
➡️ Bid on the Lauren Mantis poetry prints starting Thursday, May 21 on Instagram
➡️ Bid on the Michaela Angemeer’s poetry bundle starting Thursday, June 25 on Instagram

ABOUT LIVE TO GIVE MN

Live To Give MN is a 501(c)(3) nonprofit organization based in Elk River, Minnesota. Its annual weekend event brings contestants from around the country to Minnesota, where they fundraise and compete for a charity of their choice. In the game’s previous nine seasons, the organization and contestants have raised more than $200,000 for 93 charities.

ABOUT MATTHEW'S VOICE PROJECT

Matthew's Voice Project (MVP) is a 501(c)(3) nonprofit organization based in the Fargo-Moorhead metro. The organization works with local school districts to identify homeless and at-risk youth and provide them with the resources and support necessary to graduate high school. While school districts receive federal grants to address students’ educational needs, MVP fills the gap in services by addressing students’ personal and day-to-day needs.

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Support Lucie Schwankl on Mightycause Playing for Matthew's Voice Project. *The amount below stays $0 for the duration of fundraising*

Happy National School Communicator Day to all staff members responsible for their organization's communication, marketing, and branding duties. Whether it is an administrator, technology director, administrative assistant, or a communications specialist taking on such duties, the work is vital to the success of the district.

At Hansen Public Relations, we are committed to creating transparent, timely, and accessible communication for all stakeholders.

➡ 𝐼𝑓 𝑦𝑜𝑢𝑟 𝑜𝑟𝑔𝑎𝑛𝑖𝑧𝑎𝑡𝑖𝑜𝑛 𝑖𝑠 𝑜𝑣𝑒𝑟𝑤ℎ𝑒𝑙𝑚𝑒𝑑 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑤𝑜𝑟𝑘 𝑜𝑟 𝑠𝑖𝑚𝑝𝑙𝑦 𝑙𝑜𝑜𝑘𝑖𝑛𝑔 𝑓𝑜𝑟 𝑠𝑜𝑚𝑒 𝑔𝑢𝑖𝑑𝑎𝑛𝑐𝑒, 𝑐𝑜𝑛𝑡𝑎𝑐𝑡 𝑢𝑠 𝑡𝑜𝑑𝑎𝑦 𝑡𝑜 𝑝𝑟𝑒𝑝𝑎𝑟𝑒 𝑓𝑜𝑟 𝑛𝑒𝑥𝑡 𝑦𝑒𝑎𝑟! 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝑝𝑙𝑎𝑛𝑛𝑖𝑛𝑔, 𝑝𝑜𝑙𝑖𝑐𝑦 𝑐𝑟𝑒𝑎𝑡𝑖𝑜𝑛, 𝑠𝑢𝑟𝑣𝑒𝑦𝑠, 𝑏𝑟𝑎𝑛𝑑 𝑔𝑢𝑖𝑑𝑒𝑙𝑖𝑛𝑒𝑠, 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑚𝑎𝑡𝑒𝑟𝑖𝑎𝑙𝑠, 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑝𝑙𝑎𝑛𝑠, 𝑎𝑛𝑑 𝑚𝑜𝑟𝑒 - 𝑤𝑒 𝑑𝑜 𝑖𝑡 𝑎𝑙𝑙!

Mark your calendars: next week is National Teacher Appreciation Week! 🥳

The week is full of celebratory days, including National Teacher Day on Tuesday, National School Nurse Day on Wednesday, and National School Communicator Day on Friday!