Pinkston
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Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations. Pinkston works with a select group of clients to create and execute media strategies that meet their public relations objectives, whether creating or growing a brand, promoting or launching products or boo
05/08/2026
Economic volatility can put brand communication to the test.
In a recent PR News roundup, Nicole Tidei, Vice President at Pinkston, shared insights on how brands can communicate with transparency, empathy, and consistency as rising gas prices create ripple effects for consumers, employees, and stakeholders.
Her perspective is especially timely as organizations navigate the uncertainty surrounding increased costs and the broader impact they can have on trust, expectations, and decision-making.
Read more:
PR Roundup: Ted Turner's Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B's New Stage This week's PR Roundup covers what Ted Turner's legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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3110 Fairview Park Drive
Falls Church, VA
22042
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |
