Rustle & Spark

We’re all taught the same basic approach to persuasion: make your claim, present the evidence.

That backfires because it triggers our defenses. Instead, communicate so your listener wants to believe. Here's how:

Stop Making Claims! Stop making claims!Every time you start with a claim, you trigger...

HOLY MOLY.
This is what the former Assistant Director for the Leadership Initiative at Harvard Business School just blasted out to her community: