SCL360MEDIA

Backlinks are OUT 🚫 Quality content: IN ✅

Now, I must preface that backlinks are without a doubt an important aspect of website SEO and, in combination with other SEO methods, can do wonders for your website traffic. **Cue the BUT…. 😜

Google’s language processing has improved dramatically- because of this, the algorithm has the smarts to crawl content and determine if it’s a quality site or a scammy dud.

Backlinks in the past have been not only overused, but misused- leading to situations like faulty links, insecure sites, and bad reputations.

Since Google has recognized this as a way to take advantage of the algorithm, a new approach developed… judge the sites on the content they create. Makes sense right?!

So before you go out and try to get a bunch of backlinks to your website, create a good content strategy, optimize the content you create, and make everything you do consistent in nature!

Are you interested in learning more about backlinks?

Make sure and follow and save this post for later!

Are you aware of this little known secret??

Amazing how sometimes the smallest details make all the difference in SEO!

Optimize your name, address, and phone number (NAP) with a consistent format across all directories to ensure a seamless integration of search data!

Inconsistent business information can dramatically impact your search results as it communicates to the algorithm that your business is potentially untrustworthy.

Remember, the algorithm isn’t a person, and it doesn’t have feelings or common sense! So when it receives a search query, it’s going to crawl the internet with unbiased intent based purely on the information given.

With that said, a business with consistent NAP data, will be favored in search results compared to a business without!

Was this helpful? Save for later and follow for more tips like this one!

We teach business owners how to increase sales through SEO marketing! Get your business in the top search results organically all by yourself!! Become an SEO PRO!! If you’re not convinced yet to tap follow, then get the heck outta here. 😜 just kidding (kind of).

How many visitors does your website currently get?

If you’re here right now with the goal of getting thousands more than you do now, you’re in the right place!

However, not all traffic is good traffic…

Ten focused website visitors is worth a thousand randoms.

Generally speaking, high volume, unfocused traffic will lead to short term and unpredictable success.

You are not trying to attract everyone to your site, just those who are interested in what you’re selling!

So start driving targeted traffic to your website with strategy.

To generate the most long term revenue, choose keywords that…

1. Describe what you do
2. Unique enough to not drown in competition
3. Relevant enough to be searched for

Was this helpful? Stay on it- tomorrow I’m giving the breakdown on how to research your own highly targeted keywords to attract a focused audience, ready to listen and eager to buy!

If you haven’t yet, follow so you don’t miss a post! We help local and online businesses get to the top of search results.

Hi I’m Cait 👋

I’m the creative director in this small business duo!

I’m the one bringing you daily tips, and creating the cool content you guys like to follow along with. 😆

I have always been interested in tech and web design. I have over 10 years experience working with websites and SEO.

It’s not something I ever pursued specifically, but through many small business ventures leading up to this point, (photography, blogging, and business website product management) I have gained the necessary skills to do what we do today!

We named SCL360MEDIA after our community blog (SCL) with the goal of furthering our support for local businesses through organic marketing!

Today, we help both local and online businesses get the exposure they deserve through strategic organic marketing and search engine optimization.

We create content for local businesses, audit their web presence, and fill in the gaps.

For online businesses and bloggers we have digital products launching soon that will take you through how to optimize your new (or old) website to get it seen in search results. So stay tuned for that!

Anyhoo, I hope you enjoyed this little about me/us post.

I’d like to get to know some of you as well- send a 👋 in the comments and what niche you’re in!

By doing this you can help me understand who we’re serving here on Instagram and what kind of content I should be putting out for you! 😆

Follow to support and be supported! 😜🤗

Talk soon,

-Cait

Does the keyword “Near Me” even work anymore?

Yes!

But keep in mind what kind of content it is, and how you want it showing up to your audience.

Using “near me” for organic results will generate local results vs without, will generate a more educational response.

Market research ➡️ keyword research ➡️ content ➡️ SEO ➡️ money money

Follow if you need help getting found on Google!

We support business owners in taking on their own SEO & digital marketing so they can make passive sales online. 🥹

Save this post for later and follow for more tips like this one!

But….. how do you discover your strengths?

Your strengths are what make your business unique. 🙌

So when marketing your business, highlight these strengths!

And use these strengths & specialties as keywords.

Example:

You’re not just a hair stylist near me… you’re an experienced hair stylist that specializes in blonde hair.

You’re not just a coffee stand near me… you’re a dog loving coffee stand that sells organic coffee.

You’re not just a Dentist near me. You’re a family owned dentist that specializes in tooth decay.

You’re not just a blogger: You’re a entrepreneurial based mom blog on balancing business and babies.

Discover your strengths, and put them to use, to attract your ideal customer. Develop your strengths and you’ll be unstoppable!

Was this helpful? We teach entrepreneurs how to get better at SEO so they can be seen on search engines. 😁

If this interests you, follow for more tips like this one!